Grown is a creative company making stuff we’re proud of with people we like.

About

We make thoughtful, high-effort things for people who appreciate that sort of thing. 

Grown is an independent, WBE-certified creative agency that sells ideas made real. Sometimes our ideas become brands and campaigns. Other times they’re products, or experiences. Once, it was a children’s book. Some ideas (the weirdest and best ones) we don’t sell at all, and keep for ourselves.

What’s in a name?
Team

Our intentionally small team of writers and designers has decades of collective experience making all kinds of things for all kinds of clients and consumers.

Caroline May
Founder, Copy
Dan Rayfield
Co-founder, Design
Caroline May
Founder, Copy
Dan Rayfield
Co-founder, Art

Recent work

South Grand

How we created a brand platform versatile enough for a business district that’s home to both punk bars and baby boutiques.

View case study

Swift Lift

How we branded and launched a category-first hunting product using a delicate semi-endangered bird as an (effective) mascot.

View case study
View all case studies
Past Clients
Skills

We marry ideas and expression to convey stories that connect with people.

We’ve also got a lot of friends, and we collaborate with a large creative network to build bespoke teams for projects demanding skills we don’t have in-house.

Brand Identity
Brand Architecture
Creative Campaigns
Web Design
Immersive Experiences
Stuff Not Yet Attempted

Why the name ‘Grown’?

When my son was 4, he overheard me reference a “grown-ass adult” and asked me curiously what it meant. I explained a little sheepishly that an adult was a grown-up person, but a grown-ass adult was a grown-up person who takes accountability for themselves, their things, and their impact on others. In 2023, after a decade-plus in the agency world, I decided those were the only kind of people I wanted to work with.

Caroline May
Founder